Watch the 5 Best Super Bowl Commercials of All Time

While the Super Bowl is a time for football culture, fans can’t help themselves with some of the most memorable, funniest and most relatable commercials made specifically for the occasion. It’s a time when many brands showcase their creative skits and comical relief, to which some of the best commercials have been birthed.

While it’s a subjective topic, in this article, we’ll highlight 5 of the best Super Bowl commercials of all time, including what makes them so creative, how they impacted the ad culture of the NFL, and why it was the audience’s favorite commercial to date.

5. Coca-Cola, 1979 – “Hey Kid, Catch”

In this lighthearted 1979 commercial, coca-cola would air one of the simplest heart-warming ads for its time, involving a young kid asking to help “Mean” Joe Greene of the Pittsburgh Steelers as he enters the locker room tunnel. The help offered here was just a large bottle of Coke, which Greene would stubbornly refuse at first until edged on by the kid.

Eventually, Greene would pose for the cameras while slugging down the glass bottle of cola as the kid walked away, but not before saying the famous line “Hey kid, catch”, throwing his towel to the kid as a souvenir for his efforts. Overall, it was hilarious to see the “Meanie” Joe Greene showcase his sweet side in this 1979 famous Super Bowl commercial.

4. Amazon, 2018 – Alexa Loses Her Voice

This 2018 Amazon-based commercial truly showcased the brand’s creativity at the time, using cameos from all sorts of celebrities, including Gordon Ramsey, Cardi B, Patricia Hobart, Anthony Hopkins and Jeff Bezos himself. After Alexa loses her voice from a “cyber cough”, Bezos would replace the voice of Alexa with different well-known celebrity voices to fill in while she’s sick.

The ad features countless funny moments, such as asking Alexa (Gordon Ramsey) how to make a grilled cheese sandwich, to which he responds, “You’re pathetic, it’s a grilled cheese sandwich! Its name IS the recipe! If you think celebrities taking over for Alexa with witty responses that are accurate to what they’d say in real life is funny, then you’d be hysterical watching this one.

3. Apple, 1984 – Dystopian Macintosh Commercial

The most creative cinematic made for the Super Bowl during its time was the 1984 Apple Macintosh commercial, which featured an extremely dystopian theme directed by Ridley Scott (inspired by George Orwell). The commercial starts with grey tones and a line of soulless humans walking through a tunnel as they head to a viewing screen where a large man’s face proceeds to preach to a crowd of obedient bald males. As the commercial continues, a colorfully clothed woman sprints down the aisle with a sledgehammer as policemen with riot control gear chase after her.

Once the woman sprints close enough to the screen, she spins around and hurls the hammer at it, to which it explodes with a message ending the commercial stating, “On January 24th, Apple Computer will introduce Macintosh and you’ll see why 1984 won’t be like 1984”. It’s a lot to absorb in a Super Bowl commercial, but it set a new precedent for storytelling during advertisements.

2. Snickers, 2010 – Betty White

One of the most famed commercials that aired multiple times is the Snickers – Betty White legacy, which aired in the 2010 Super Bowl. The commercial features a bunch of men (and Betty White, known as Mike) playing pick-up football on a schoolyard field. Betty White gets tackled to the mud, and when she proceeds to head back to the huddle, her teammate says “Mike, you’re playing like Betty White out there!”

As arguments between the team unfold, White is approached by a helpful woman holding a Snickers bar with the famous line “Eat a Snickers. Better?” to which Mike (Betty White) instantly transforms back to himself. The ad ends with the team’s quarterback as an old man (Abe Vigoda), who gets sacked before he can throw it.

1. Wendy’s, 1984 – Where’s the Beef?

Another of the most iconic Super Bowl commercials and our all-time favorite is Wendy’s dig at other fast food places such as McDonalds and Burger King in this “Where’s the Beef?” Wendy’s commercial. The ad features three elderly women staring at a large burger while commenting on the bun’s size. One of the women takes off the top bun, and then the other proceeds to screech, “Hey! Where’s the BEEF?!”

The narrator highlights how much more beef is on Wendy’s burger compared to the Big Mac or Whopper, stating you’ll get more beef when eating at Wendy’s, all the while, one of the old women in the background cannot stop chirping “Hey! Where’s the BEEF?!” It’s certainly an iconic statement that made waves in the Super Bowl commercial industry, and seeped into popular culture at the same time.